大眾甲殼蟲 樂活態(tài)度展柜設(shè)計
我們希望同時通過觸覺、視覺和聽覺元素營造出一種樂觀、喜悅、活潑的展示窗口。
觸覺：整體背景以及臺面所營造的抽象雪景，容易讓人們聯(lián)想到圣誕雪飄落到身上融化的愉悅感，首先搭建了一個歡樂的大框架。
視覺：視覺中表達(dá)樂觀最好的呈現(xiàn)元素就是色彩，作為第一個櫥窗，繽紛的色彩也很容易吸引參觀者的注意力。
聽覺：我們采用了全新的表達(dá)方式來闡釋甲殼蟲一貫的音樂元素，通過樂器疊加成的甲殼蟲外觀體現(xiàn)了音樂和甲殼蟲的融合。
We want to create an optimistic, joyful and lively display window through tactile, visual and auditory elements.
Touching, the background is an abstract snow scene which led people to think of the joy of Christmas with snow falling down and melting. It is the first step which builds a framework of joy.
Seeing, color is the best way to show optimism, as the first window, colors are going to attract the attention of visitors.
Hearing, we used a brand new method to express the music element of the Volkswagen Beetle, in harmony with the spirits of Volkswagen Beetle, the superimposing of the musical instruments insoculates the music and Volkswagen Beetle.
